Hair is curly or straight depending upon the number of disulfide bonds between hair proteins found in the hair shaft. The greater the number of these bonds, the curlier the hair is, and the fewer the number the straighter the hair is.

Deva Concepts understands that curly hair is actually chemically different than straight hair and therefore the products that worked best on curly hair would be different than products for straight hair. Deva Concepts first created the Deva Curl products solely for curly hair. Wavy, Curly and kinky hair is naturally dryer than straight hair. Most shampoos for curly hair add moisturizers to help eliminate frizz. DevaCurl products take out the chemicals that cause the dry hair that leads to the frizz. Deva products are 100% sulfate free and botanically infused with natural moisturizers. The sulfates are the detergents that make shampoo lather yet also cause dry hair and scalp. Removing the sulfates and other chemicals from Deva products eliminates excess dry hair caused by traditional shampoos and conditioners and thereby does not create frizz. Therefore it is especially important for people with curly hair to use a sulfate free shampoo such as DevaCurl No-Poo Shampoo.

Conditioners can also contain sulfates that coat the hair cuticle and then dry it out. One Condition by Deva Curl is light enough to use daily with or without shampoo. Many guys and girls with curls are opting to not shampoo every day and still condition allowing their natural moisture to get to the end of their hair strands. This works well is you have thick curly hair. For those with fine hair I would not wash every day but also not condition every day.

Deva Concepts has also added products for those with straight hair. Their Deva Care line is now available for all hair textures, but especially designed for this with dehydrated and chemically damaged hair. It is infused with vitamin C and orange peel extract giving it a great smell in addition to slowing color fading.

For those who color fading is a big issue, Deva Concepts now has Deva Products that add pigment to your hair between colors. They are available in Deva Blonde, Deva Brown and Deva Red. These products will not only help the condition of your hair but they also help lengthen the time between colorings.

With new evidence coming out all the time about the harmful effects of chemicals found in our daily use products, Deva Products are a nice option to not take any risks.