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Helen Of Troy, also known as Hot Tools - #1 selling Dryers, Curling Irons, Brush Irons and Flaat Irons because they heat fast and keep their heat. Tourmaline and Ceramic Nano Technology enhance hydration & shine.
Choose Hot Tools Flat Irons, Hair Dryers, Hair Setters because they work! Want to know why? Keep reading:
Tourmaline - Reacts to heat by becoming charged. It attracts impurities to itself like a magnet and destroys odor like smoke, pollutants and perfumes. When heated is a natural source of negative ions and far infrared heat rays.
Ceramic - Seals the hair cuticle, retains hair's natural moisture and destroys odors. It produces far-infrared heat that is kinder to hair. Styles hair without damage by heating it from the inside out. Hair is shiny and healthy after use.
Titanium - Provides excellent durability under high heats, lightweight strength, excellent corrosion resistance and super hard, smooth surface for snag-free styling and even heat distribution.