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Nov 20, 2009 Shopping Cart | Account
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 Who is Alterna?...
Alterna Professional Haircare creates groundbreaking formulas that set the industry standard for the finest luxury haircare products in the world. Alterna continues to shape the future by staying one step ahead of technology, by capturing the essence of indulgence and most of all by taking imaginative leaps to give our customers not what they think they want, but what they never thought possible!
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Enzymetherapy - Alterna’s proprietary system of enzymes that helps transform ingredients into a structure that the hair follicle can absorb easily.
Age-Control Complex - Fights natural chemical and environmental stresses that lead to aging. Color-Hold - Protects natural and artificial color from UVA/UVB and visible light sources. Rhodiola Extract - Offers dramatic heat styling protection and adds an instant dose of energy and vibrancy to the hair. Protects color and fights the aging process with focused precision. No Gluten • No Parabens • No Synthetic Color • No DEA • No TEA • No Phthalates • No Mineral Oil • No PABA • No Paraffin • Recyclable Packaging • Biodegradable |
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