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Alterna
Who is Alterna?...

Alterna Professional Haircare creates groundbreaking formulas that set the industry standard for the finest luxury haircare products in the world. Alterna continues to shape the future by staying one step ahead of technology, by capturing the essence of indulgence and most of all by taking imaginative leaps to give our customers not what they think they want, but what they never thought possible!

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Alterna Hemp Organic Sheer Pomade
Hemp Organic Sheer Pomade
5 of 5 starts
Lightweight Pomade Sculpts, Smoothes and Defines
$20.99
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Alterna Life Solutions Volume Restore Shampoo
Life Solutions Volume Restore Shampoo
Adds Body and Encourages New Hair Growth
$26.49
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Alterna Hemp Organic Thickening Compound
Hemp Organic Thickening Compound
3 of 5 starts
Increases Hair Density, Body and Control
$20.99
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Alterna Hemp Organic Texturizing Glaze
Hemp Organic Texturizing Glaze
5 of 5 starts
Works with heat to define and style wavy and curly hair and tames frizzies.
$20.99
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Alterna Life Solutions Volumizing Spray Gel
Life Solutions Volumizing Spray Gel
Silk proteins to improve manageability and shine.
$22.99
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Alterna Caviar Anti-Aging Working Hair Spray
Caviar Anti-Aging Working Hair Spray
A flexible, brushable, color safe medium to firm hold.
$28.49
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Alterna Caviar Anti-Aging Blonde Shampoo
Caviar Anti-Aging Blonde Shampoo
Anti-Aging ColorHold Shampoo with Seasilk®
$37.49
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Alterna Caviar Anti-Aging Complex Mousse
Caviar Anti-Aging Complex Mousse
5 of 5 starts
Formulated with Alterna's Age-Control Complex
$23.99
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Alterna Caviar Anti-Aging Volumizing SeaSilk Conditioner
Caviar Anti-Aging Volumizing SeaSilk Conditioner
A color safe, daily volumizing conditioner.

Beauty Launch Pad Award Winner!
$34.99
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Alterna Caviar Anti-Aging Rapid Repair Spray
Caviar Anti-Aging Rapid Repair Spray
A supercharged finishing spray that has the strength to immediately transform the look and feel of the hair.

Beauty Launch Pad Award Winner!
$30.49
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Alterna Hemp Organic Hair Concrete
Hemp Organic Hair Concrete
An ultra hard hold, matte-finish, solid clay based wax for true extreme styling.
$20.99
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Alterna Ten Shampoo
Ten Shampoo
Rebalances and Nourishes All Hair Types
$65.99
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Alterna Caviar Anti-Aging Blonde Conditioner
Caviar Anti-Aging Blonde Conditioner
Anti-Aging ColorHold Conditioner with Seasilk®
$39.49
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Alterna Hemp Organic Straightening Balm
Hemp Organic Straightening Balm
5 of 5 starts
Weightless Straightening Balm for Wavy and Curly Hair
$20.99
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Alterna Hemp Organic Modeling Clay
Hemp Organic Modeling Clay
A maximum hold styling tool for extreme hold.
$20.99
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Alterna Hemp Organic Hard Hold Gel
Hemp Organic Hard Hold Gel
Provides firm hold without leaving hair stiff.
$20.99
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Alterna Ten Conditioner
Ten Conditioner
Replenishes and Hydrates All Hair Types for Optimal Results
$65.99
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Alterna Hemp Organic Leave-In Conditioner
Hemp Organic Leave-In Conditioner
Detangles, protects and gives incredible volume!
$21.99
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Alterna Ten Hair Spray
Ten Hair Spray
TEN Hair Spray offers all day hold with a brilliant shine and touchable feel.
$38.49
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Alterna Caviar Anti-Aging Blonde Leave-In Conditioner
Caviar Anti-Aging Blonde Leave-In Conditioner
Anti-Aging ColorHold Leave-In Conditioner with Seasilk®
$34.99
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Alterna Hemp Organic Styling & Nutritive Creme Gel
Hemp Organic Styling & Nutritive Creme Gel
Combines the hold of a gel with the protection of a conditioner.
$20.99
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Alterna Hemp Organic Volume Lock
Hemp Organic Volume Lock
A maximum hold aerosol spray that gives hair instant volume and firm yet touchable hold.
$21.99
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Alterna Life Solutions Volumizing Spray Mousse
Life Solutions Volumizing Spray Mousse
A humidity resistant spray mousse that lifts hair at the root for dramatic body
$22.99
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Alterna Life Solutions Curls Shampoo
Life Solutions Curls Shampoo
Maintenance For Naturally Curly Hair
$26.49
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Alterna Ten Hair Masque
Ten Hair Masque
Concentrated Treatment to Renew and Repair All Hair Types
$60.49
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Alterna Hemp Organic Repair Gloss
Hemp Organic Repair Gloss
NEW hydrating finishing lotion that targets split ends & helps repair dry damaged hair!
$20.49
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Alterna Caviar Anti-Aging Brunette Conditioner
Caviar Anti-Aging Brunette Conditioner
Color Enhancing Conditioner for Brunettes
$39.49
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Alterna Caviar Anti-Aging Red Conditioner
Caviar Anti-Aging Red Conditioner
Color Enhancing Conditioner for Red Hair
$35.99
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Alterna Hemp Organic Sculpting Putty
Hemp Organic Sculpting Putty
An ultra creative styling tool to sculpt, spike and add texture to hair.
$20.99
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Alterna Hemp Organic Styling Mud
Hemp Organic Styling Mud
Leaves hair supple, voluminous and primed for shaping.
$20.49
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Alterna Life Solutions Volume Restore Conditioner
Life Solutions Volume Restore Conditioner
Seals the cuticle, restores shine, manageability and overall radiant hair health.
$28.49
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Alterna Caviar Anti-Aging Moisturizing SeaSilk Conditioner
Caviar Anti-Aging Moisturizing SeaSilk Conditioner
A color safe, daily conditioner that rebalances moisture levels.
$34.99
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Alterna Caviar Anti-Aging Polishing Serum
Caviar Anti-Aging Polishing Serum
Weightless serum that smoothes and adds brilliant shine to the hair.
$26.49
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Alterna Caviar Anti-Aging Radiant Smoothing Lotion
Caviar Anti-Aging Radiant Smoothing Lotion
Adds luminous brilliance for the perfect finishing touch.
$32.99
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Alterna Ten Skin Therapy
Ten Skin Therapy
Ultra Rich Moisturizer Rebalances Skin and Improves Cellular Strength for a Radiant and Youthful Glow
$34.99
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Alterna Life Solutions Scalp Therapy Shampoo
Life Solutions Scalp Therapy Shampoo
Purifies and Refreshes the Scalp

Beauty Launch Pad Reader's Choice Award Winner!
$26.49
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Alterna Life Solutions Clarifying Shampoo
Life Solutions Clarifying Shampoo
Weekly Clarifying Treatment Shampoo

Beauty Launch Pad Award Winner!
$26.49
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Alterna Caviar Anti-Aging Hair Masque
Caviar Anti-Aging Hair Masque
Reconstructing Treatment That Leaves The Hair Revitalized and Youthful
$43.99
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Alterna Caviar Anti-Aging Beach
Caviar Anti-Aging Beach
Create a carefree texture for a loose, touseled look
$28.49
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Alterna Caviar Anti-Aging Texture
Caviar Anti-Aging Texture
Styling Creme with Color Hold Technology
$21.99
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Enzymetherapy - Alterna’s proprietary system of enzymes that helps transform ingredients into a structure that the hair follicle can absorb easily.

Age-Control Complex - Fights natural chemical and environmental stresses that lead to aging.

Color-Hold - Protects natural and artificial color from UVA/UVB and visible light sources.

Rhodiola Extract - Offers dramatic heat styling protection and adds an instant dose of energy and vibrancy to the hair. Protects color and fights the aging process with focused precision.

No Gluten • No Parabens • No Synthetic Color • No DEA • No TEA • No Phthalates • No Mineral Oil • No PABA • No Paraffin • Recyclable Packaging • Biodegradable