Bath and Body
Hair Care
Styling and Finishing

Hair Product
Skin Care

Back to Basics offers you a full range of broadly appealing, high-performance professional products - from haircare that addresses the needs of all hair types, styling products that deliver maximum performance benefits and a bath and body collection that refreshes and revitalizes the skin.

Each Back to Basics product has been specially formulated with exclusive botanical blends and is proven to achieve maximum results... healthy, shiny hair, incredibly beautiful style and soft, glowing skin.

Not only does Back to Basics treat hair to the very best, most beneficial ingredients, but you will be whisked away on a sensory journey like nothing you have ever imagined. From the massaging lather, to the awakening burst of botanicals...hair is nurtured, senses are indulged.

Discover the best of both worlds - products that truly perform as well as offer a complete sensory experience. From beginning to end, Back to Basics awakens your sense of beauty.

The shape of the bottle marries sensuous form with ergonomic function. The colors are natural yet pop with energy and entice the eye. The décor is smart and simple with a subtle touch of natural elements. The entire package, from top to bottom, signifies something new, something different, something special. The colors will draw you in, the shape will make you want to pick it up.

Each element, from the organic vine grip and single leaf motif to the curving shape and vibrant color, work together to create maximum appeal, maximum impact.

Each product was developed by salon professionals and contains specially chosen blends of nature's most efficacious botanicals to deliver maximum results. You will see and feel the difference.

Haircare formulas are color-safe and more gentle and moisturizing. Styling products deliver the right combination of texture, volume, hold and shine. And, all formulas are non-petroleum based, free from animal derivatives and will leave hair feeling less coated with no residue or dulling buildup.

Back to Basics fragrances feature natural blends of herbs, botanicals, fruits and florals.

Smell is one of our most acute and influential senses. Certain fragrances invoke nostalgic memories, others can reinforce a feeling of security, comfort or joy. Not overpowering but enticing and fresh, each product's distinct fragrance reinforces the beneficial ingredients within and also adds to the overall sensory experience.

From uplifting and energizing to calming and restoring, Back to Basics believes in creating a positive, meaningful and individual experience for each user through light, pleasant, aromatic fragrances.