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Betty products are especially formulated color dyes for the hair down there. In less than one year, over 100,000 happy customers are using betty to naturally match their hair above, cover gray or just for fun! Whether you're a blonde (be a true blonde now!), radiant auburn, rich brunette, raven black or want to try hot pink for fun, our easy to use no-drip formula gives you the perfect finishing touch.

Betty products are specially formulated to prevent any irritations and have natural ingredients like Elder Flower, Cherry Bark, Chamomile, Comfrey, Rosemary and Aloe.

Betty products are not tested on animals.

Betty products do not contain Ammonia or Parabens. (BLACK/BROWN/AUBURN colors contain the lowest % of PPD than other dyes currently on the market).

Betty products have 1-2+ applications in each kit. (depending on how much betty you have)

Betty products can lighten even the darkest hair with our special no-drip formula.

Betty customers love to use our products to touch-up roots, color eyebrows and men use it for facial and chest hair.