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DevaCurl - Depart from the ordinary with our botanically drenched, 100% sulfate free hair care system. Deva removed the harsh, dehydrating detergents that create lather – which is purely aesthetic and does not clean the hair – and infused a high concentration of cleansing and moisturizing botanicals that rejuvenate, restore, and respect your hair’s natural order. For all curl types

Lorraine Massey, The Original Curly Girl (co-owner Deva Concepts) The Curl-Volution is Here!

Curl advocate, premier curly hair expert, and best-selling author of the hilarious how-to manifesto Curly Girl (Workman), Lorraine Massey has started a movement, a love affair for curly hair! As Lorraine puts it, “Our curls; ‘til death do us part!”

Lorraine’s CURL-volution has converted the “blow-fried” masses to Curly Girls who love their hair! Through two New York salons with thousands of curly-haired clients, a collection of products formulated specifically for curly-hair, and the CURL-laboration training program for stylists, Lorraine and the DevaCurl team are helping women who have curly hair to put down the weapons of curl destruction (straighteners, blow-fryers, and harsh detergents) and “embrace their curls”.

Once Upon A Curl… Once upon a curl, a curly-haired teen in England began working in a hair salon. Lorraine Massey quickly became addicted to care of the hair and proceeded to take her scissors around the world - from Hong Kong to Japan to the Philippines (where she actually lived in a hut and cut hair on the beach!) During her travels, Lorraine realized that curls existed everywhere – and so did curl care confusion!

Armed with this rich experience and a unique perspective on curl types, curl challenges and curl solutions, Lorraine opened the Devachan Salon and Departure Lounge in the trendy Soho neighborhood of New York. The salon became a sanctuary where clients could develop a pro-curl attitude, realize their curl potential, and celebrate their curls. “It’s liberating when you learn to love your natural curls and not work against them,” says Lorraine. With tens of thousands of enthusiastic clients as curly-girl devotees, Lorraine and a talented CURL-fessional team developed a complete collection of products for the curly lifestyle: DevaCurl.

Because curly hair is naturally dry, fine, and fragile, Deva created the “No Poo” cleanser. Taking the “poo” out of shampoo, Deva replaced the harsh and dehydrating detergents, aka sulfates and surfactants, with high concentrations of botanicals to cleanse and hydrate the hair. “Lather is not a cleansing agent,” explains Lorraine. “There is no power in bubbles. Laundering curly hair, which is what most people are doing with ordinary detergent shampoos, just about guarantees a mass of dry, frizzy, shapeless locks.” The DevaCurl collection also features the innovative hand-shaped DevaFuser that gently dries the hair from underneath without dislodging the curls or frying them from the outside. Most importantly, the DevaCurl products and the DevaFuser dryer were developed by real curl stylists on real curly-haired clients!

Lorraine encourages us, “Straighten your curly girl, and she’ll be happy for a day. Teach her to love and care for her hair, and she’ll be happy for life.” Join us! Be a true curl-friend, invite another curly girl to join this powerful movement and start a curl-volution in your community!