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Nov 21, 2009 Shopping Cart | Account
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![]() De–vaFuser
• 360 degree surround drying • Unique ergonomic design • The first diffuser innovation • in over 60 years • Light weight and quick drying • Prevent frizz forever!
•De–vaSun Dryer
• ion generating technology
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Denis DaSilva (Co-owner of Deva concepts)
At 13 he was cutting hair in his mother’s salon in Brazil. At 24, with a focus on becoming the best, he studied with the master stylists and colorists of Spain, France and England. Driven by a passion for excellence, he has a reputation for being equally adept at cutting and coloring, a rarity in the industry. He is Denis DaSilva, co-owner of Devachan Salon and Departure Lounge and of DevaConcepts. In 1995, DaSilva joined Lorraine Massey and Devachan. DaSilva and Massey created a philosophy, a standard and an environment that was unprecedented. A level of excellence, partnered with a commitment to service, in an unpretentious atmosphere became the backbone of the Devachan team. Stylists from around the world now participate in trainings held by the Deva team both in-salon and on the road. Additionally, twenty more Devachan Salons are poised to roll out across the country. The foundation built at Devachan created an ideal testing ground for a product line, DevaConcepts. The principle behind the Deva products was the removal of sodium lauryl sulfate and other harsh detergents, infusing them instead with a high concentration of botanicals that drench the hair with moisture. The Deva product line quickly evoked total loyalty and the industry buzz became “Once you go Deva, you never go back”. DevaConcepts is currently planning a training institute in California. DaSilva’s driving motivation to give the best to his clients and the industry translates into ongoing research, with new products and procedures being released to meet particular client needs. His original hair painting technique, Pintura, is an advanced highlighting procedure that replaced conventional foiling. It is now being used in salons around the world. Pintura (Portugtuese for “work of art”) makes it possible to achieve a unique look for each individual client. The DevaSun Dryer and DevaFuser, yet another brainchild of inventor, DaSilva, was launched in 2006 - the first new diffuser technology in 60 years. The DevaFuser revolutionized drying wavy and curly hair, promoting the shape of the curl, virtually eliminating frizz, and keeping hair protected during the drying process. Its 360 degree airflow allows curls to dry quickly, thoroughly and most importantly, gently. The hand-shaped diffuser continues to win rave reviews from professionals and clients alike. As the individual companies grow, DaSilva takes little credit for the changes he has pioneered, “It is now, and always will be, simply about serving our clients and contributing to the industry. I don’t spend time thinking about what I have done, I spend time thinking about what I want to do next. In my free time, it’s all about my family and golf.”
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