Nov 22, 2008
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In 1989, IT&LY Hairfashion N.A., Inc. began its mission to create a company that would manufacture and distribute the finest quality, professional haircolor products. These products would include complete haircolor systems from the initial cut & color to unique after-color products that would be guaranteed to extend the "just colored" look, feel and condition of your hair.

"Dedicated to the Future of Beauty in the World."

IT&LY Hair Fashion Products
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Purity Design Pure Definition Paste Light Hold Paste $15.49 Click for Details	Purity Design Pure Hair Spray Strong Hold Aerosol $12.99 Click for Details	Riflessi Color Renewal Mask Renew or balance the tone of your hair color between salon visits $22.99 Click for Details

Advanced Color Protection Regular Shampoo The most technologically advanced hair color protection system $9.99 Click for Details	Purity Design Pure Gel Strong Strong Hold with UV Protectant $12.49 Click for Details	Advanced Color Protection Volumizing Shampoo Color Preserving Shampoo for Fine and Thin Hair $11.49 Click for Details

Purity Design Pure Fluid Experience Medium Hold Modeling Fluid $14.49 Click for Details	Purity Design Pure Modeling Wax Modeling Wax $15.49 Click for Details	Advanced Color Protection Styling Creme A rich emollient designed to deliver soft hold, enhancing natural texture and shine $9.99 Click for Details

Advanced Color Protection Volumizing Conditioner Great for Fine, Limp Hair! $12.49 Click for Details	Revivor Conditioner A regenerating cream for chemically treated and damaged hair. It is ideal after perms, bleaching and in all cases where hair needs restructuring. $15.99 Click for Details	IV Men Hair & Body Wash The perfect dual-action product specially formulated and pH balanced for active men. $7.49 Click for Details

IV Men Style Cream Lightweight, medium hold cream that defines and directs. $7.49 Click for Details	Advanced Color Protection Chelating Shampoo Dual action clarifying shampoo and chelating treatment designed specifically for color treated hair $12.49 Click for Details	Advanced Color Protection Regular Conditioner A rich conditioning formula designed to repair and strengthen all hair types $10.49 Click for Details

Purity Design Pure Glaze Light Modeling Glaze $14.49 Click for Details	Purity Design Pure Mousse Strong Firm hold modeling and volumizing mousse that gives shine and control to the hair. $13.49 Click for Details	Purity Design Pure Texture Volumizing and moisturizing texturizer that gives body to all hair types, even the finest. $13.49 Click for Details

Advanced Color Protection Hair Spray Medium to firm hold workable spray with style memory $11.49 Click for Details	Advanced Color Protection Nourishing Shampoo Protects Color-Treated Hair from Fading $11.49 Click for Details	Advanced Color Protection Restructuring Conditioner For Dry, Damaged Hair $13.49 Click for Details

Advanced Color Protection Nourishing Conditioner Protects Color-Treated Hair from Fading $13.49 Click for Details	Aquar&ly Balsam Hair Regenerative Cream Great for After Color Treatments! $11.99 Click for Details	IV Men Treatment Shampoo Clean, refreshing, masculine scent. $6.49 Click for Details

IV Men Conditioner Clean, refreshing, masculine scent. $7.49 Click for Details	Purity Design Pure Water Drops The purest shining drops that are a real concentration of protection and shine for the hair. $19.49 Click for Details	Italian Racing Red Digital Iron 2" Ceramic Flat Iron $134.99 Click for Details

Advanced Color Protection ColorLoc Leave-In Concentrated Advanced Color Protection formula $11.99 Click for Details	Advanced Color Protection Mousse Non-Aerosol Mousse $11.99 Click for Details	Advanced Color Protection 4Mation Styling Putty For style, definition, hold and fun $6.49 Click for Details

Advanced Color Protection 2-Phase Hydrashine 2-Phase Moisturizing and Nourishing Leave-In $13.49 Click for Details	Aquar&ly After Color Shampoo Specifically designed for tinted hair. $14.49 Click for Details	Purity Design Pure Gel Extra Strong Extra strong creative gel, ideal for modeling and creating a unique style. $11.99 Click for Details

Italian Racing Red Ionic Dryer Professional Grade for long lasting quality! $124.99 Click for Details	Advanced Color Protection Restructuring Shampoo For Dry, Damaged Hair $11.49 Click for Details	Advanced Color Protection Thermoactive Fluid Apply to Towel-dried hair for strength and color protection. $11.49 Click for Details

Specifico Home Shampoo Great for Home Color Maintenence $4.49 Click for Details	Purity Design Pure Eco Hair Spray Eco-Friendly $15.99 Click for Details	Italian Racing Red Digital Iron 1" Ceramic Flat Iron $124.99 Click for Details

IT&LY

�Hairfashion is exclusively dedicated to the professional hair-care market. It designs and produces premium quality cosmetic products responding to the hair-care market needs.

IT&LY Hair Fashion Products

IT&LY