(866) 409-7227

All
Dry
Frizzy

Itely Hairfashion labs have created the binding loop between the traditional product designing and the experimentation of a new protecting formula that characterizes this product line: the "Desert Blend", a mix of natural and nourishing raw materials that protect the hair hydro-lipidic film.

"Desert Blend" is a formula composed by proteins obtained from desert plants (such as: Agave, Joshua Tree, Cholla Cactus) to protect the delicate fibers of the hair from the damaging action of UV rays, the worst enemies of both plants and hair.

"Desert Blend" is the basic formula of Purity Design. It's an active principle concentrate that grants moisture and natural protection against environmental damaging factors and UV rays, while strengthening the hair and preventing dryness and opacity.

17 remarkable styling and finishing products to create a personal and elegant style while imparting moisture and shine to the hair.